Ep158 Show Notes: Shirley George Frazier
Shirley George Frazier is a recognized expert who guides entrepreneurs to untangle marketing
problems so they have a clear strategy for results that saves time and makes money. As president of SoloBusinessMarketing.com, her clients include Macy’s, Barnes and Noble, Total Wine, and thousands of entrepreneurs. Shirley is author of numerous books, including Marketing Strategies for the Home-Based Business and Sponsorships: How to Get Money, Products, and More for Any Business, Venture, or Project. Shirley delivers keynote presentations, dispenses advice on CNBC, and writes articles for worldwide publications.
Working from home, especially if it’s to grow your own business is an exciting prospect for many entrepreneurs. However, while many attempt a home-based business for more work-life balance, you can ironically end up imbalanced in spite of your best efforts. From the convenience of procrastination to interruptions that are out of your control, it can be challenging to pull yourself away mentally and physically. This week’s guest, Shirley George Frazier, is an expert in home-based businesses, getting her start in the gift basket niche. She shares valuable tips on maximizing your productivity for any home-based business and the best methods to avoid burnout while being successful in your niche.
Key Conversation Points
• Why writing is a beneficial form of self-expression for introverts
• The unique challenges of owning a home-based business
• Maximizing your time and productivity in your home office
• The value of outsourcing to save you time and energy
• Getting the help you need while staying within budget
• How to manage the bright shiny object that is social media
• Maintaining your individuality and sharing your personal brand of information
Resources Mentioned in the Podcast
Connect with Shirley
Shirley’s Introvert Island Book Selections*
The Path: Creating Your Mission Statement for Work and for Life | Laurie Beth Jones
A Feng Shui Book by Lillian Too
Camino Island | John Grisham
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