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Ep157: Kate Boyd Teaches Us How to Pay It Forward

August 10, 2017 by Beth Buelow 2 Comments

Ep157: Kate Boyd Teaches Us How to Pay It Forward

About Kate Boyd

Kate is a launch and marketing strategist who helps entrepreneurs to make a bigger impact with less hustle by optimizing, automating, and delegating the marketing tasks they don’t enjoy. She combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to help others grow, nurture, and mobilize their tribes so they can have success and have time to enjoy it, too.

Episode Summary

There have been many paradigm shifts in modern marketing. From conference calls and webinars, to email and social media, people have more learning and connection opportunities and are drowning in marketing messages. How do you cut through the noise and truly connect with people? This week’s guest is Kate Boyd, an introvert and marketing expert who has helped people develop strategies to make the best of their preferred methods of marketing. She provides tips and tricks that can help entrepreneurs anywhere on the introvert-extrovert spectrum shake the stigma of sales and expand their comfort zones in order to diversify their marketing reach.

Key Conversation Points

  • Pay-it-forward marketing: what it is, how to do it
  • How to break through a noisy marketplace
  • The balancing act of providing content and perceived value
  • Different types of relationship building
  • Removing negative associations around sales
  • Going “deep” versus going “wide” while still diversifying business outreach
  • Introvert-friendly sales tactics you can use right away
  • Tacking issues with different methods of communicating with prospects
  • Cultivating gratitude in the sales cycle
  • Establishing a rapport while consistently delivering content

Resources Mentioned in the Podcast

The Introvert Entrepreneur Virtual Book Group
Virtual Networking for Introverts September 28 event
Jim Carrey’s “I Need Color” video
Beth’s Aug 9 newsletter

Connect with Kate

Website
Instagram
Facebook

Kate’s Introvert Island Book Selections*

The Bible (I chose a daily devotional edition, since this is how Kate mentioned she reads it)
The Chronicles of Narnia | C. S. Lewis
Pride and Prejudice | Jane Austen

If You Enjoyed the Show

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*Amazon links are affiliate, meaning I receive a few pennies when you purchase through my link. You get some retail therapy, I get additional resources to keep bringing you great podcasts. Win-Win!!

 

Filed Under: Featured, Podcast Tagged With: entrepreneurship, introvert, marketing & sales, mindset

Comments

  1. Stephanie Treasure says

    March 27, 2018 at 9:15 pm

    I enjoyed the tattoo stories.

    Reply
  2. Victoria says

    January 7, 2020 at 9:35 pm

    What a great episode! I love Kate’s work and have been using her content strategy for over a year. I’m not alway consistent but when I am, it always gives me a great foundation to start from.

    Reply

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