Ep109 Show Notes: Nancy Duarte and Patti Sanchez
About Nancy Duarte
Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. The largest design agency in the Silicon Valley, and 5th largest woman-owned employer, Duarte, Inc. is estimated to have created more than a quarter of a million presentations.
Nancy has 25 years of experience working with global companies and thought leaders, influencing how the world perceives some of the most important brands and entities, including Apple, Cisco, Facebook, GE, Google, HP, TED, Twitter, and the World Bank. Nancy has been a keynote speaker at numerous business conferences, including Future of Storytelling, World Domination Summit, and the Pioneers Festival. She has spoken at a number of Fortune 500 companies and counts many more among her firm’s clientele. Nancy also speaks at business schools and teaches classes at Stanford University several times a year.
In addition to Illuminate, Nancy is the author of three bestselling books. “Resonate: Present Visual Stories that Transform Audiences,” which identifies the hidden story structures inherent in great communication, spent more than 300 days on Amazon’s top 100 business book bestsellers list. “Slide:ology: The Art and Science of Creating Great Presentations” teaches readers to think visually and has been translated into eight languages. The “HBR Guide to Persuasive Presentations” gives readers the tools and confidence they need to master public speaking.
About Patti Sanchez
Patti Sanchez, the Chief Strategy Officer for Duarte, has over twenty-five years of experience as a communicator. She has led transformative communications initiatives for brands including Cisco, Ericsson, Hewlett-Packard, LexisNexis, Nike, Symantec, VMware, and Compassion International, and has taught hundreds of leaders to become more empathetic and effective communicators.
Patti has delivered highly rated presentations at ExactTarget Connections, Presentation Summit, Leadership Communication Days, and the IABC World Conference. Her work has been honored by IABC, BMA, and Vital Speeches of the Day and her writing has been featured in Harvard Business Review. Her new book, “Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols,” was co-authored with Nancy Duarte and was released in February 2016.
Key Conversation Points
- Understanding what moves others
- Inspiring action with your words
- Caring about your audience and what’s important to them
- Using visual symbols to strengthen and supplement your message
- Using “motivating” and “warning” symbols to influence others
- Embracing your inner leader, no matter what your title or job description
Detailed Conversation Highlights
Patti considers herself an ambivert and appreciates the advantages she has received from being able to understand and appreciate both sides of the spectrum. Nancy considers herself an ambivert as well in terms of energy but with strong extroverted tendencies. It has made for a beneficial partnership especially when co-authoring a book. Patti being employed at Nancy’s firm provided great benefits once the initial employer-employee tension was addressed. Patti eventually started speaking up about what she needed on her side of the creative process, which was the opposite of Nancy’s need to “talk through it.” It is important for people, especially introverts to articulate what they need.
A huge component of public speaking when seeking to engage audiences is inspiring and persuading them to take the action you desire. There are also non-verbal actions you can take to cement ideas, such as dispensing literature, or anything that can allow the audience to physically take an idea with them as well. When communicating with others for a desired outcome, you want to utilize motivating or warning symbols depending on the nature of your desired outcome. Motivating symbols are used to encourage more action when some is taken and is best effective for smaller requests. Warning symbols are best suited for larger requests, where you must persuade someone by informing them of what they’re missing out on. Communication is crucial in all types of business, but there has been a departure from the type of marketing that just force feeds you an idea in lieu of those that appeal to you socially and emotionally. With our newest crop of millennial social entrepreneurs and larger corporations finally “getting the memo”, this is a trend with no end in sight.
Resources Mentioned in the Podcast
Connect with Nancy & Patti
Nancy’s Introvert Island Book Selections
Quiet: The Power of Introverts in a World That Can’t Stop Talking | Susan Cain
Books by Anne Lamott (I chose to share Bird by Bird: Some Instructions on Writing and Life. All of Lamott’s books are great! ~Beth)
The Holy Bible
Patti’s Introvert Island Book Selections
Sharing is Caring!Learn how to amplify the #leader in you. #Podcast via @IntrovertCoach @nancyduarte @PattiSan How can #entrepreneurs motivate others? #Podcast via @IntrovertCoach @nancyduarte @PattiSan Public speaking ineffective? #IlluminateBook is for you. #Podcast via @IntrovertCoach @nancyduarte @PattiSan How to inspire others to join your cause, even if it’s difficult. #Podcast via @IntrovertCoach @nancyduarte @PattiSan
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