Ep103 Podcast Show Notes: Pete Walter
About Pete Walter
Pete Walter is the founder of Deal with the Media, an online resource for entrepreneurs, startups, small and medium sized businesses to discover how to get and leverage free advertising from media exposure. He is also director of First Take, a consultancy firm specializing in media training, presentation training and making video for the web. His clients include major banks, charities, government institutions, universities and arts organizations.
Walter has been in sync with the media from an early age. The son of a broadcast journalist, he focused part of his early career on video. This lead to seven years in the television industry, mostly as a producer and editor. He produced factual entertainment, documentaries, drama and new media and has credits for the BBC, Channel 4, Five and MTV amongst others. During his time in television production, he was selected by Broadcast Magazine as one of the top people under 30 to watch in the TV industry.
Key Conversation Points
- Recognizing extroverted tendencies among introverts
- Classifying cultures on the introvert/extrovert spectrum
- Using knowledge of other cultures to your advantage
- Expanding your reach
- Understanding broadcasting vs. narrowcasting
- Becoming or finding the “go to” person
- “Packaging” your message for maximum impact
- Having a unique perspective to offer the media
- Seizing media opportunity
- Harnessing momentum
- Reconsidering traditional media
Detailed Conversation Highlights
Pete describes himself as a natural introvert that switches to an extroverted state seamlessly in certain situations such as public speaking. However, he feels that many activities still bring out his introverted side, such as sales calls or networking events. Ironically, some aspects of public performance feel natural to introverts. Although we usually hear the introvert/extrovert spectrum used to describe personality types, they can also be used to describe cultures. The US is known generally for being a very extroverted culture, and even though the UK can seem introverted by comparison, the influence of US culture and corporate practices has left its mark on many parts of the world. Regardless of where cultures fall on the spectrum, paying close attention to the social norms of another culture is of the utmost importance if you’re working to establish a global presence.
The lines between the corporate and entrepreneurial worlds are becoming increasingly blurred. In spite of this, a lot of entrepreneurs lose sight of the big picture and operate within close networks as opposed to expanding their reach. You can take your venture to the next level by using the media as a catalyst for success. If you become an expert in a medium with far-reaching influence, you can be recognized as such in record time with a huge audience. If you present yourself (or have someone else represent you) in a manner that is knowledgeable yet charismatic, you’ll have a much greater impact. It’s important to make sure that you give journalists all the important details of who you are and what you do instead of trusting them to do it. One of the best ways to go about getting media attention early on is to establish a unique take on whatever subject you’re involved in. Never underestimate the power of sound bites.
Resources Mentioned in the Podcast
HARO: Help A Reporter Out
Ep102 | Interview with Alex Honeysett
Enhanced eBook version of “The Introvert Entrepreneur” | Amazon | Barnes & Noble
Connect with Pete
Pete’s Introvert Island Book Selections*
War and Peace | Leo Tolstoy
Inverting the Pyramid: A History of Soccer Tactics | Jonathan Wilson
Utopia | Thomas More
Sharing is Caring!Learn how farming can make you a better #entrepreneur! #Podcast via @IntrovertCoach @pete_walter Want to gain far reaching, instant credibility? Two words: Media Exposure. #Podcast via @IntrovertCoach @pete_walter What are the 2 main pillars of #business success with the media? #Podcast via @IntrovertCoach @pete_walter How to get ahead of the curve in your #business niche. #Podcast via @IntrovertCoach @pete_walter What can an #entrepreneur learn from the presidential race? #Podcast via @IntrovertCoach @pete_walter
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