Ep98: The Introvert Entrepreneur Podcast Show Notes
About Tracy Benson
Tracy Benson is the founder and CEO of On the Same Page, a business consultancy that partners with the world’s leading organizations to apply employee communication and engagement strategies, often during times of change. At the heart of the firm is a passion for supporting clients in solving complex business problems in the areas of assessment and strategy; execution and measurement; leadership training and coaching; and driving business outcomes such as performance improvements, culture and organizational behavior change, functional excellence and transformation, merger and acquisition integration and restructuring, and collective bargaining agreements. The company works in collaborative relationships across all business sectors.
Key Conversation Points
- Finding your personal/professional balance
- Becoming a better communicator
- Articulating your personal passions
- Communicating your business mission effectively
- Establishing a communication strategy
- Anticipating and meeting client needs
- Exploring the call to action
- “Knowing” and “doing”
- Understanding the role of storytelling
- Establishing trustworthiness
Detailed Conversation Highlights
Tracy made a career around establishing not only more effective, but genuine communication. In spite of being quite outgoing, she identifies as an introvert — a concept that was a bit perplexing to her prior to deeper understanding of introversion. Although she enjoyed her work, the back-to-back demands of consulting resulted in burnout. At that point, she made the decision to start her own consulting firm and make the best out of her introverted qualities. She began to notice that many people who were involved with similar work were introverts as well.
Tracy emphasizes how important it is to properly communicate the mission and goals behind your business. Clear communication is not only a necessity when it comes to potential customers and partners, but also quite useful for rallying employees and fostering a meaningful company culture. Tracy introduces the concept of storytelling as a means of helping people to make connections with your business. Ever-shrinking attention spans mean that it is more important with every passing year to establish a meaningful, emotional connection with others. There are several key components ranging from storytelling and active listening to crafting a call-to-action that encourages input. It is of the utmost importance that people feel that you, and your brand by extension, are trustworthy. Tracy offers her best advice on establishing trust and explains why it plays to introvert strengths.
Connect with Tracy
Tracy’s Introvert Island Book Selections
Sharing is Caring!
Learn how to describe your #business for maximum effect. #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This
How does an #introvert master a call-to-action? #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This
What do ever shrinking attention spans mean for your #business? #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This
Find out how an antique typewriter can improve your #business strategies. #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This
Learn a new twist on the call-to-action that’s much more effective! #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This
If You Enjoyed the Show
You can subscribe to The Introvert Entrepreneur Podcast on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher. If you want to hear more news from The Introvert Entrepreneur including and beyond the podcasts, join the enewsletter mailing list.
*Amazon links are affiliate, meaning I receive a few pennies when you purchase through my link. You get some retail therapy, I get additional resources to keep bringing you great podcasts. Win-Win!!