Ep98: Tracy Benson Encourages Introverts to Connect Through Storytelling

Ep98: The Introvert Entrepreneur Podcast Show Notes

About Tracy Benson

Tracy Benson is the founder and CEO of On the Same Page, a business consultancy that partners with the world’s leading organizations to apply employee communication and engagement strategies, often during times of change. At the heart of the firm is a passion for supporting clients in solving complex business problems in the areas of assessment and strategy; execution and measurement; leadership training and coaching; and driving business outcomes such as performance improvements, culture and organizational behavior change, functional excellence and transformation, merger and acquisition integration and restructuring, and collective bargaining agreements. The company works in collaborative relationships across all business sectors.

Key Conversation Points

Finding your personal/professional balance
Becoming a better communicator
Articulating your personal passions
Communicating your business mission effectively
Establishing a communication strategy
Anticipating and meeting client needs
Exploring the call to action
“Knowing” and “doing”
Understanding the role of storytelling
Establishing trustworthiness

Detailed Conversation Highlights

Tracy made a career around establishing not only more effective, but genuine communication. In spite of being quite outgoing, she identifies as an introvert — a concept that was a bit perplexing to her prior to deeper understanding of introversion. Although she enjoyed her work, the back-to-back demands of consulting resulted in burnout. At that point, she made the decision to start her own consulting firm and make the best out of her introverted qualities. She began to notice that many people who were involved with similar work were introverts as well.

Tracy emphasizes how important it is to properly communicate the mission and goals behind your business. Clear communication is not only a necessity when it comes to potential customers and partners, but also quite useful for rallying employees and fostering a meaningful company culture. Tracy introduces the concept of storytelling as a means of helping people to make connections with your business. Ever-shrinking attention spans mean that it is more important with every passing year to establish a meaningful, emotional connection with others. There are several key components ranging from storytelling and active listening to crafting a call-to-action that encourages input. It is of the utmost importance that people feel that you, and your brand by extension, are trustworthy. Tracy offers her best advice on establishing trust and explains why it plays to introvert strengths.

Connect with Tracy

Website
Email
Facebook
Twitter
LinkedIn

Tracy’s Introvert Island Book Selections

The Alchemist – Paulo Coelho
Man’s Search for Meaning – Viktor Frankl
Wouldn’t Take Nothing for My Journey Now / I Know Why the Caged Bird Sings – Maya Angelou

Sharing is Caring!

Learn how to describe your #business for maximum effect. #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This

How does an #introvert master a call-to-action? #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This

What do ever shrinking attention spans mean for your #business? #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This

Find out how an antique typewriter can improve your #business strategies. #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This

Learn a new twist on the call-to-action that’s much more effective! #Podcast via @IntrovertCoach @Tracy_OTSP Tweet This

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