Show Notes for Ep97: Catriona Pollard on Going From Unknown to Expert
About Catriona Pollard
Catriona Pollard is the founder and director of CP Communications, a well-respected and innovative PR and social media agency, which merges traditional PR methodologies with cutting-edge social media strategies. She is the author of the popular book, ‘From Unknown To Expert’, a step-by-step process for growing your profile and expanding your influence by becoming a recognized expert in your field using PR and Social Media
Key Conversation Points
- Seizing opportunities
- Figuring out your motivation
- Understanding the growing importance of PR
- Leveraging your success
- Understanding the impact of your words and actions
- Creating your personal brand
- Allowing your blog and website to speak for you
- Acknowledging defeatist attitudes and ideas
- Identifying what’s needed to remove your limitations
- Overcoming fear and self-doubt
- Confronting unexpected challenges
- Getting the media interested in you
Detailed Conversation Highlights
Catriona considers herself a mix of introvert and extrovert in her behavior, although she identifies as a true introvert. She understands and appreciates the importance of interpersonal feedback, but recognizes that she needs solitude and reflection in order to recharge her energy. She states the importance of recognizing your unique personality traits to best know how to present yourself to the outside world. Marketing and PR can be a winning combination when establishing yourself, but the landscape has changed and entrepreneurs — especially introverts must learn to adapt. Even though Social Media has made it easier for introverts to interact with others and the press, there is a skill set to develop to effectively promote yourself to the media. Furthermore, it is still paramount to engage in various types of public speaking.
Catriona faced many challenges when she began to market herself in terms of promoting herself and her brand to others in public. Her fear and self-doubt were so limiting that she sought behavioral guidance, going as far as coaching and hypnosis. She recognized it was imperative to overcome her limitations in order to flourish in her branding and promotional efforts. After a string of successes, she realized that she was the only one holding herself back — and that she was completely capable of introducing others to her vision.
Resources Mentioned in the Podcast
From Unknown to Expert: How to Use Clever PR and Social Media to Become a Recognised Expert — Catriona Pollard
Catriona’s Free Networking Guide
Catriona’s TEDx Presentation
Connect with Catriona
http://cpcommunications.com.au/
https://unknowntoexpert.com/
http://www.catrionapollard.com
http://theartofweaving.com.au/
Facebook
Twitter
LinkedIn
Google+
Pinterest
Instagram
YouTube
Catriona’s Introvert Island Book Selections
Basketry related book (I chose Pine Needle Basketry: From Forest Floor to Finished Project, for your consideration! ~BB)
Cave in the Snow: Tenzin Palmo’s Quest for Enlightenment – Vicki Mackenzie
From Unknown to Expert: How to Use Clever PR and Social Media to Become a Recognised Expert — Catriona Pollard
Sharing is Caring!
What happens when the #expert has stage fright, too? #Podcast via @IntrovertCoach @CatrionaPollard 
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Learn why the introvert #entrepreneur can’t rely on Social Media alone. #Podcast via @IntrovertCoach @CatrionaPollard Tweet This
Brainstorming, #basketry and #branding. #Podcast via @IntrovertCoach @CatrionaPollard Tweet This
We show you how to best promote yourself to the media. #Podcast via @IntrovertCoach @CatrionaPollard Tweet This
Do you have your personal URL yet? You should. This week’s #Podcast explains why. @IntrovertCoach @CatrionaPollard Tweet This
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