Ep88 Show Notes
About Andrea Lake
Andrea Lake, a serial entrepreneur that has spearheaded fourteen companies in her adult life gives insight on what it means to leverage ambition into more success. From an early age, appreciation and support of her personality from her immediate family gave her the resolve to take risks and realize that she would not be content working for others. From the age of eighteen, she founded her first company – “Rhythm Styx” originally making over $40,000 annually and nurturing it into a six-figure behemoth. Her current projects include Sticker Junkie, Yoga Junkie, Mentor Mojo, and Delinquent Distribution, which owns sales rights to hugely popular games like Minecraft.
100MustReads.com takes the most important business books each month and condenses them down to their very essentials- the latest theories, ideas and concepts, the things you need to know to keep up in a fast-paced world.
Key Conversation Points
- Managing your energy and finding balance
- Humbling yourself
- Seeking a mentor
- Leveraging your success
- Understanding the role of passion in your personal and professional life
- Building your businesses and brands around your passions
- Putting a dollar figure on your time
- Focusing your time and energy on growing your business
- Coping with others and staying true to yourself
Detailed Conversation Highlights
Andrea’s endeavors have created a plethora of interesting experiences relating to entrepreneurship and life in general. From not completely severing ties with the product that put her on the map, to leading seminars and competing on season 5 of “The Apprentice,” Lake presents practical advice for introverts looking to take the next step (or leap) in their professional lives.
She describes how important it is to never get in your own way. Ambition and confidence are key when she recounts how for a while in her young adult life, she didn’t consider herself a business person or entrepreneur in any form. She simply recognized that her success could translate into new enterprises and sought to apply what she learned to her new apparel company.
In this episode, Andrea and Beth discuss the notion of maintaining balance for those who find themselves swinging between the extremes of introversion and extroversion. With so many believing that most people fall neatly into one category or the other, it can be a great challenge to navigate a proper transition between charge and decompression when others may not fully understand.
The role of passion is given great emphasis as not only a tool to center yourself with, but as a compass that will lead you to your dream venture – one where you’ll be content to never “work” again. You’ll also find out why “work-life balance” is a misleading concept for passionate entrepreneurs.
The sky is the limit for introverted entrepreneurs due to the way that technology has forever changed communication. Thanks to the Internet, there are more emerging successful companies and endeavors that can flourish on limited interaction. Lake reveals her primary methods for getting her foot in the door with other companies when she started her career and managing her various teams now. She divulges how her ambition and over-confidence at early stages in her career was a hindrance, and opening herself up to realizing that admitting inexperience and genuinely asking for help can aid you in accomplishing your goals.
The role of mentorship could not be more important, as Lake states that finding a mentor in a similar industry significantly more successful than you are is another key to success. She suggests that as your success grows close to those of your current mentor to repeat the process with someone new. There is almost always someone more successful to learn from. She also discusses the importance of putting a dollar sign on your own efforts and labor in a startup and the importance of delegating busy work in order to focus on only that which will grow your business.
Resources Mentioned in the Podcast *
The Genius of Opposites: How Introverts and Extroverts Achieve Extraordinary Results Together – Jennifer B. Kahnweiler
Rhythm Styx shop
Tim Elmore – Growing Leaders
Andrea’s Introvert Island Book Selections *
Harry Potter and the Sorcerer’s Stone – J.K. Rowling
Atlas Shrugged – Ayn Rand
Ask and It Is Given: Learning to Manifest Your Desires – Esther and Jerry Hicks
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