It’s ironic that I’m posting a podcast on personal branding just a few days before the biggest commercial extravaganza of the year, the Super Bowl. Most people think the elements they see in commercials represent the product’s brand: its logo, colors, tagline and music are all tangible ways the brand is expressed. But what’s at the heart of the brand is none of those things; it’s really about the feelings that are aroused through the combination of those elements. This is valuable information for the introvert who wants to discover his or her personal brand.
My guest is Peg Marckworth, principal of Marckworth Associates. She creates brands for companies that set them apart from the competition and catch the attention of the right clients. We focus on the fundamentals of discovering your personal brand, including:
- What it means to define your personal brand
- Why saying that you deliver “excellence” isn’t enough
- The good news for introverts and self-promotion
- An interesting lesson in branding from “America’s Next Top Model”
- What’s involved in the branding process