My guest today, Julie Fleming, shares a few tips on how to do just that. Julie works with small business owners who love what they do but don’t love marketing. Julie helps them learn how to attract their ideal clients by doing what they do best – serving clients. The result is that they get all the business they need, make more money, and love their thriving businesses. Julie is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling (Crow Creek Press, 2009) and the upcoming book Ignite It! Explode the Profit in Your Service-Based Business, due to be published in January 2011.
Julie draws on her success as a lawyer, coach and business development expert to tell us:
- How to define success for yourself
- What it feels like to be caught in the Cycle of Failure
- How to make the move to the Cycle of Success
- Which business development activities have the most impact on your bottom line