The Introvert Entrepreneur Podcast Ep 102 Show Notes
About Alex Honeysett
Alex Honeysett is a Brand + Marketing Consultant who helps businesses close the gap between how they market to humans and how those humans want to be marketed to. Alex believes the secret to marketing success is not to sell your soul, lose your sense of humor or shape-shift into a corporate marketing robot–it’s to create real, human relationships with your clients. After spending nearly a decade leading corporate communications strategies for companies including Thomson Reuters and NASDAQ, Alex now helps entrepreneurs and small businesses create foundational brand, messaging and marketing strategies that leverage all the ways they innately communicate and connect with people and bring those strategies to life. Alex’s articles have been featured in The Daily Muse, Forbes, Inc., Mashable, TIME, etc.
Key Conversation Points
- Making your transition
- Simplifying your business
- Avoiding confusion in messaging
- Leveraging your success
- Identifying your prospect’s humanity
- Refining your message
- “Calling in the troops”
- Identifying your best marketing tools
Detailed Conversation Highlights
Alex describes herself as having both strong introvert and extrovert tendencies. After a corporate career spanning many years within several companies, Alex noticed a disconnect between the corporate message and how it was received by the public. While writing a press release, she noticed that after being modified by passing through so many hands, she couldn’t even fully understand or appreciate the message she was to present. She departed the corporate world to embrace entrepreneurship and appreciated how much more direct involvement she had with the way her business presented itself. Furthermore, passion and interest in the business can create an environment that’s more open to challenging traditional advertising and marketing ideas.
It is important to carefully manage your transition from more traditional work to an entrepreneurial one, but that doesn’t entail hesitation. It is prudent to take the time to understand your process, because confusion and lack of confidence can stop you in your tracks. Anyone you want to work with should be evaluated based on who they are as a person rather than demographic categorizations. Refining your message is a significant part of branding, but if you find yourself in a rut, you shouldn’t forget to utilize your network and ask for help. In addition, make sure to be specific about what you need help with. There are so many outlets and ways that you can pitch and promote yourself, so it is best to align yourself with whatever marketing methods best match your goals and personality.
Resources Mentioned in the Podcast
Connect with Alex
Alex’s Introvert Island Book Selections*
Tiny Beautiful Things: Advice on Love and Life from Dear Sugar | Cheryl Strayed
Bird by Bird: Some Instructions on Writing and Life | Anne Lamott
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements | Robbin Phillips, Greg Cordell, Geno Church and Spike Jones
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*Amazon links are affiliate, meaning I receive a few pennies when you purchase through my link. You get some retail therapy, I get additional resources to keep bringing you great podcasts. Win-Win!!